If summer was all about patriotic red, white and blue, then this winter is a celebration of British heritage style.
Think hunting, shooting and fishing, but without the animal cruelty.
Racing greens, muddy browns and burnt oranges are the hues to hunt down and tartan and tweed are the traditional fabrics to bag.
Cosy knits, faux fur and riding boots also feature, making the countryside trend perfect for cosy and stylish Bonfire Night gear.
Shake off your city slicker look and escape to the country...
TARTAN TRADITIONALIST: Take inspiration from Downton Abbey by opting for country classics.
And look to Kate Middleton’s off-duty outfits for ideas – she is right at home in riding boots, traditional knits and outdoorsy waistcoats.
This trend is smart and practical, so think flats for country walks and leave stick-in-the-mud heels at home.
Checks and plaids are also staples of this style. Hunt out earthy colours and accessorise with a sweeping coat to take to the moors in dramatic Wuthering Heights fashion.
If you don’t want to look like you’re walking your dog, smarten up with some tailoring. A checked pencil skirt will give you an instant air of manor house chic.
ENGLISH ECCENTRIC: You may have no intention of actually venturing out into the sticks, but that doesn’t matter – you can adopt country style in a playful way.
Think Vivienne Westwood prints and look to modern tweeds with a flash of bright colour, like teal or orange.
To really make a statement, try super-sizing your checks.
Mixing fabrics and textures is another way to do country cool. Seek checked coats with leather sleeves and tweed jackets with velvet trim lapels.
Don’t be afraid to introduce clashing prints alongside checks, too. This season’s dark winter florals will work well for a double trend hit. And for a stylish pairing of opposites that works for day or night mix up countryside woolly knits with sparkly sequin.
HERITAGE HESITANT: If a tartan overdose is too twee for you, merge town and country style for a more subtle ensemble.
Adopt one accent piece, like a blanket winter coat or wax jacket. Country outerwear instantly pares down uber-girly dresses, a la Alexa Chung.
Give a nod to heritage with the ultimate countryside staple – a hat. A flat cap might be too much, so try a stylish felt fedora with feather trim detail.
Accessories like scarves, bags and boots can all give a look a country edge. Try riding boots if you like knee-highs, or Chelsea boots if you find ankle-length more flattering.
Work the country look
Avoid going top-to-toe country, unless you want to look like an extra on a costume drama.
For authenticity, flat and chunky boots work best with this look so skip the stilettos.
Beware of big checks. Stick to fine checks and tweeds if you’re conscious of over-emphasising your curves.
Heritage is more of a low-key daytime trend so steer clear if you’re looking for full-on glamour.
If your country get-up feels too dark, add one or two contrasting bright colours to make your outfit ‘pop’.