A giant poster of Hallam FM presenter Michelle Dignan posing in her undies was unfurled on the side of Sheffield's highest building yesterday in a stunt organised by her co-presenter Big John.
The breakfast show host was determined to prove Michelle wrong when she complained on air that doors would close for her after her 25th birthday this month.
So he borrowed some undies from La Senza and organised a sexy photo shoot for Michelle - who has lost nearly three stone after piling on the pounds in her deskbound job.
The stunning snaps were first featured in The Star on Tuesday - much to Michelle's surprise.
Click here to see the original stories and photosAnd yesterday Big John went one better by organising for a banner to be pinned up on the Velocity Tower alongside the ring-road at St Mary's Gate near Ecclesall Road.
Michelle couldn't believe her ears when listeners called Big John at Breakfast yesterday morning to tell her she was hanging off the side of a building.
What do you think? Add your comment below.READ MOREBack to main news index.Latest video reportsTraffic and travel information.Check out the jams on Sheffield's traffic cameras.Today's features.Books of condolence.Pictures.More Barnsley news.More Rotherham news.More Doncaster news.The full article contains 234 words and appears in Sheffield Star newspaper.
