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Look fit as you're getting sporty...



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Published Date:
08 January 2008
Have you taken a vow of fitness for '08?
You're not alone. More than 60 per cent of men and women plan on trying to get into shape in January.

And if you stumble and fall by the wayside within weeks, you won't be the only one, either.

By March last year, nearly half of those who had vowed on January 1 to get into a fitness regime had given up.

But have you ever considered that what you wear could make a major difference?

What do you think? Post your comments below.
A brand new exercise outfit will do more than stretch your purse strings. It will encourage you to keep that fitness resolution - and even help you work out more efficiently.

According to Meadowhall sportswear store JD Sports, treating yourself to a brand new exercise outfit will help to keep you on the fitness track.

"Knowing you look good in a new outfit will make you more likely to go to the gym. It will help to raise your self-esteem at a time when it is most needed," says Emma Matthews, women's product director at JD, the leading UK retailer of fashionable sports and casual wear with over 350 stores.

"You've probably decided to get fitter because you're not totally happy with the way you look. A well-fitting outfit will cleverly disguise some of your bad points and therefore make you more confident. That's really going to help you feel more positive about yourself and your New Year resolution."

There's another good reason for investing in that new fitness gear...

It will actually help you to exercise better.

"New advances in fabric technology and fit mean that fitness-wear works harder for you," says Emma. "That's another good reason for ditching the urge to hide away in a huge, baggy T-shirt and a pair of tracksuit bottoms. Not only will they make you look your worst, they won't work with you."

They will feel hot and uncomfortable - and even more so as you start to get a bit sweaty, explains Emma.

To encourage New Year fitness recruits, JD Sports have just launched their first ever own-brand collection of high-performance wear.

The full article contains 373 words and appears in Sheffield Star newspaper.
Page 1 of 2

  • Last Updated: 08 January 2008 7:48 AM
  • Source: Sheffield Star
  • Location: Sheffield
 
 
  

 
 


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