IGNORANCE over the difference between the common cold and the potentially much more serious flu virus could be putting thousands at risk of serious health complications in Yorkshire.
According to new research commissioned by the Department of Health as part of its annual flu immunisation drive as many as a third of those surveyed confused the flu with a 'heavy cold', despite the fact that thousands in at-risk groups of all ages – not just older people – die as a result of complications following the virus each year.
The study found that many people put their faith in old wives' tales with a quarter believing in feeding a cold and starving a fever, while 1 in 20 even believe carrying garlic can ward off flu
An alarming 29 percent mistakenly believe that taking vitamin C can actually cure the flu virus. Despite no medical evidence to support this, one in five admit they fear 'catching their death' from going out with wet hair.
More than one in 20 falsely believe the flu jab – the most effective means of protecting against the virus – can actually give you flu.
The research, which was commissioned by the Department of Health to support its annual flu immunisation campaign, aims to raise awareness of the potentially serious complications that flu can cause in 'at-risk' groups of all ages.
While over half of people in Yorkshire were aware of the risks for older people, 35% did not know that it can be potentially fatal for people under 65 suffering from serious conditions such as diabetes, asthma and heart complaints.
It is estimated that over 400,000 people in Yorkshire suffer from chronic respiratory disease and diabetes, and many more in the region fall into other at-risk groups, making them eligible for a flu jab.
Professor David Salisbury, Director of Immunisation for the Department of Health, said: "The research shows that common colds are frequently confused with flu but for some, the flu virus can be potentially life-threatening.
"We are urging those at greater risk – including people suffering serious heart problems, asthma and diabetes – to get their flu jab from their GP. Last year, only about 45 percent of those under 65 in at-risk groups had the jab. The flu jab can literally save lives."
Backing the campaign, Dr Hilary Jones, said: "The continued reliance on 'old wives' tales' is worrying – and could be put millions at risk by failing to protect themselves properly during the winter months.
"Despite what the vast majority think, older people are not the only ones at risk of serious consequences from flu and people with risk factors should ensure they get the jab.
"I would urge anyone suffering from a heart, chest or respiratory condition or other serious long-term condition to get their jab before winter sets in."
The Department of Health campaign also aims to remind those in at-risk groups that the flu vaccine doesn't contain any live virus, so it can't cause flu.
It is also urging those who got the jab last year to ensure they get a new jab this winter, as the strain of virus can change every year.
Dr Hilary Jones said: "The best way to avoid catching flu if you're at risk is to get immunised.
"Other practical tips to avoid spreading germs include always carrying tissues, covering your mouth when you cough and disposing of the tissues after one use and cleaning your hands as soon as you can."
To find out more, visit www.nhs.uk/flu and talk to your GP, nurse or pharmacist.
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