ZOO aims at eBooks

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DVD software specialist ZOO is moving into eBook publishing and music distribution.

The Sheffield firm’s software is used by film makers to produce multilingual versions of DVDs and Blu-ray discs, packaging and promotional material for global markets.

Now, ZOO plans to build on a recent success with Warner Brothers, that will enable the Holywood studio to sell films through internet-based ‘Video on Demand’ services, by doing the same for electronic books and music.

ZOO has incorporated an ‘eBook Builder’ into its software, which gives publishers an efficient and cost-effective way to produce, sell and deliver electronic versions of conventional printed books.

The eBook Builder can cope with everything from picture books, comics, travel guides and cookery books to reference works, allowing versions in different languages to be stocked and sold by a number of different eBook vendors.

ZOO has begun working with a number of traditional publishers in the US and Europe to enable high quality adaptations of existing books to be sold online.

Chief executive Stuart Green said: “The Electronic Sell Through market is clearly one of the most exciting developments in recent history for all forms of media sales, and we’re delighted to be playing an increasing role.

“The incredible growth in the electronic books market has been well documented of late and we believe that there are also substantial opportunities within the music industry.”

ZOO’s move into the music industry is linked to publishers who have started to promote and add value to music sold for download over the internet by providing bonus material like videos of live performances, photographs of the band, sleeve notes and lyrics.

ZOO has created an Interactive Content Editor to allow bonus material to be prepared efficiently.

Initial customers include a number of music publishers in the US, UK and France.

According to recent reports, the value of the market for eBooks trebled last year to more than US$900 million (£556 million), while digital music revenues are expected to pass physical sales and reach US$2.8 billion (£1.7 billion) in 2012.