Young Sheffield tycoons in perfect pitch

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BUDDING business brains put their entrepreneurial expertise to the test at the Student Apprentice competition hosted by Sheffield University.

More than 70 pupils from across South Yorkshire entered the boardroom to pitch their business initiatives at the Discover Us event.

The talented Year 10 pupils undertook a market research-focused campus tour and interviewed a number of Student Ambassadors from the university in order to create their own innovative food and drink concept for the new Students’ Union building.

The teams worked with a group of business and marketing experts to create a brand, image and identity for their new refreshment outlets before presenting their ideas to a panel of expert judges chosen from across the university.

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