The ‘almost waterless washing machine’ company, Xeros, is celebrating a new contract win that puts it in four out of the world’s top five hotel groups - but it won’t say which one.
Xeros Technology Group, based on the Advanced Manufacturing Park in Rotherham, says it now counts IHG, Hilton, Marriott, Wyndham and Choice as customers.
But it can’t reveal who the new contract is with due to “commercial sensitivities”.
Xeros uses polymer beads to clean clothes with up to 75 per cent less water than conventional methods.
Chief executive Bill Westwater said: “Four of the world’s top five hotel groups have now agreed to use Xeros cleaning systems in the USA and we are actively contributing to their achievement of their corporate social responsibility goals.
“We’ve demonstrated how Xeros technology can bring lasting and meaningful benefits by way of superior cleaning, water and energy reductions and enhanced service through the commercial use of our technology for laundry. We are encouraged by the early adoption of our systems.”