World class goal for 2012 festival

Business Secretary Vince Cable and entrepreneurs Wilfred Emmanuel Jones and Lara Morgan get down to business on the Entrepreneur's Express taking people from London St Pancras to the MADE festival in Sheffield.
Business Secretary Vince Cable and entrepreneurs Wilfred Emmanuel Jones and Lara Morgan get down to business on the Entrepreneur's Express taking people from London St Pancras to the MADE festival in Sheffield.
0
Have your say

Sheffield’s business community is being urged to organise an Edinburgh Festival-style series of Fringe events as part of this year’s Entrepreneurs Festival.

The call comes from organisers of MADE: The Entrepreneur Festival, who say they have already had a number of approaches from networking groups, business advisers, investment groups and others.

“Sheffield has a superb city centre with great venues and it is still small enough to get around.

“We want people attending the Festival to be able to walk around and see fantastic business events going on,” says Michael Hayman, the Sheffield-born marketer and brand specialist, who co-founded London-based public relations company Seven Hills and is ‘Chairman of Entrepreneurs’ at private bankers Coutts &Co.

“We want to have the biggest selection of Fringe events for business that Britain has ever seen. You don’t need permission to run an event – you just have to tell us when and where it is taking place and we will publicise it for you.”

This year’s Festival – the third to take place in the city – will be the most ambitious yet, says Mr Hayman.

“Year one we were testing the concept. Year two we realised the promise, proving people would come to be part of it. Year three we are upping the stakes to create something that is really world class,” adds Mr Hayman.

The MADE Festival starts on Wednesday September 19 with an entrepreneurs’ summit at Chatsworth House.

The summit – dubbed the “E20” because it brings together 20 of the UK’s top entrepreneurs – aims to explore what entrepreneurs can do to help to tackle youth unemployment, either by creating jobs or supporting individuals who want to create their own jobs.

Day two centres on a conference and exhibition in the City Hall, entitled ‘Making it in Britain Today,’ attended by Business Secretary Vince Cable, while the third day will focus on encouraging and providing support for entrepreneurs with small to medium sized businesses to target exports.