Virtual reality at business festival

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Researchers at Sheffield Hallam University have been exploring new ways in which the latest virtual reality technology can help to improve the lives of people across the UK via a new headset called the Oculus Rift.

This pioneering innovation and others like it will be showcased in Sheffield during the Grand Départ International Business Festival from 2-4 July – a bumper programme of business activity run by UK Trade & Investment, Welcome to Yorkshire and partners ahead of the arrival of the world’s greatest cycle race.

Denise Eaton of Sheffield Hallam University said: “The Oculus Rift offers an amazing sense of immersion, and has the potential to make a positive impact on the health of people and communities. For example, we have been developing an application that will give a person with a missing upper limb a chance to experience a prosthetic arm in a VR space before committing to it in the real world.

“We will be demonstrating a virtual reality prototype within a kitchen environment, where the user can interact with everyday objects, through to integration with additional hardware such as Microsoft’s Kinect and a new Myo device (electromyography armband), which allows the opportunity to identify muscle activity in an amputee”

Companies wishing to attend any of the free workshops, seminars or conferences in the Grand Départ International Business Festival events in Sheffield can visit: for details.

For further information and general support available from UKTI Y&H call 0300 3651000 or email

UKTI is the government organisation that provides integrated support services for UK companies engaged in overseas trade and foreign enterprises seeking to locate in the UK.