Three of Sheffield’s biggest companies threw a Tour de France party for 1,100 people yesterday to show the region off to colleagues, contacts and potential investors.
Meadowhall owners British Land, Nabarro and Grant Thornton hosted a VIP Hospitality Village at the shopping centre, overlooking the race route.
A grandstand gave a perfect view of the riders while guests enjoyed complimentary food and drink and activities for all ages.
It was part of the Meadowhall Fan Fest organised by the three firms which attracted thousands of people.
A Nabarro spokeswoman said the VIP event was a golden opportunity to show the city at its best to guests from across the country.
She added: “The Tour de France was one of the biggest draws we’ve had in recent times and it landed here on our doorstep, so we had to make the most of it.
“It offered a great opportunity to show off the region at its best to colleagues, clients and potential investors.
“We were able to spread the message to show we have a lot going on in the region in industry and sport.”
Guests were invited by the three event organisers and nominated charity Autism Plus, as well as the other sponsors, Westfield Health and Sytners BMW.
Each one had a grandstand seat to watch the caravan cavalcade and the main peloton of riders as it passed the shopping centre in the afternoon.
A 6m screen showed the race and the other two big sporting events yesterday, the British Grand Prix and the men’s Wimbledon final.
Stage 2 of the world’s largest annual sporting event left York at 11am yesterday and finished in Sheffield after 4pm.
It entered the city at Midhopestones included several killer hills and finished at the Motorpoint Arena.