Doncaster tourism bosses are hoping social media will help boost the number of tourists coming to the borough.
The borough has recently been highlighted nationally in a Kellogg’s ‘It’s all lies!’ TV advertising campaign which saw a fictitious Doncaster sculpture becoming the 11th most popular tourist attraction in the UK.
Now Doncaster Council has produced a series of light-hearted videos promoting the borough’s top genuine attractions with the tagline ‘Doncaster – it’s all true’.
It comes as Yorkshire has recently been named as third in Lonely Planet’s top 10 regions to visit in the world.
The ‘Seven Wonders of Doncaster’ campaign follows the story of a hapless traveller called Henry. Stuck in Doncaster after missing a connecting train, Henry is dubious about what there will be to do in a northern town. The seven short videos follow Henry’s wacky adventures as he visits the borough’s top attractions and is pleasantly surprised by what he finds.
Ros Jones, Mayor of Doncaster, said: “We loved the Kellogg’s campaign and Doncaster Museum and Art Gallery is currently hosting an exhibition based on the advert.
“Kellogg’s tagline was ‘It’s all lies’, but Doncaster really is a great place to visit. Our tourism economy is worth £400m a year and we get more day visitors than Blackpool, Cambridge or Bath.
“Our work to promote the borough has already won national recognition and we are constantly looking for new and innovative ways to do this. The Seven Wonders videos have been produced in-house by the council’s communications team for no cost other than staff time.
“We hope that people will enjoy our videos and perhaps make a trip to see some of our attractions in the near future. Please remember to use our hash-tag #7wondersdoncaster.”
The Seven Wonders of Doncaster are: The new theatre - Cast, Cusworth Hall, Doncaster Racecourse, the Mansion House, Robin Hood Airport Doncaster Sheffield, shopping and the Yorkshire Wildlife Park.
Videos will be released one a week.