Über freshens GO Outdoors’ message for TV watchers

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Marketing agency Über has produced its first TV commercial for fellow Sheffield group GO Outdoors, which is now the UK’s biggest outdoor clothing and equipment company.

Über managing director Greg Clark said: “GO Outdoors wanted to do a fast turnaround offer commercial that had some real stand out and impact over a short period.”

GO Outdoors’ Russel Bennett said “Our TV ads had become tired, predictable and lacked cut through, it was time for something fresh and different.

“I contacted Über and they instantly got to the heart of our brand and tapped into public feeling.”