IF YOU’RE in the mood for a taste of traditional South Yorkshire fare, you’ve come to the right place!
A shop specialising in tasty delicacies from around the region has just opened in Rotherham’s Imperial Buildings, offering local cheeses, pies, sausage rolls, preserves and its speciality, hot pork sandwiches.
The Yorkshireman’s Deli is the brainchild of Lee and Frances Taylor, from Greasbrough, who set up the business after Lee, aged 36, was made redundant from his car sales job.
Afterwards Lee struggled to find other employment, so the couple decided to turn their hobby of growing vegetables and rearing chickens into a full-time occupation.
Frances, aged 35, said everything in the delicatessen is either grown, reared or made in Yorkshire.
She said they took inspiration from Lee’s grandad, Doug Burnell, who owned a farm at Troway, near Sheffield and passed away several years ago.
“We’re both extremely proud to come from South Yorkshire,” said Frances, who spent her time as a housewife looking after the couple’s four children until they opened the deli.
“My husband’s grandfather was an example of a real Yorkshireman, a retired farmer and there was nothing you couldn’t tell him about things like the seasons, hedgerows, birds and things like that.
“We’ve called it the Yorkshireman’s Deli after him. In the shop we’ve got a big picture of him blown up on the wall, along with all his sayings.
He was so proud of his Yorkshire roots.”
Lee said setting up the shop was a ‘daunting step’ after he lost his job, but one that the pair needed to take.
He said: “It seemed to be the perfect solution to take our experience into our new business.”
Frances said she and Lee personally visit every farm and factory which supplies food to the deli.
She said: “We’ve been to the Henderson’s Relish factory, we’ve chosen the meats – we know exactly where every bottle and jar has come from.
“It’s important – you need to know where your food’s come from and you need to know its quality.”
Frances said the deli supports other local firms such as Just Preserves, a jam-making business based in Worrall, Sheffield, as well as Simpkins Sweets in Hillsborough.
“We’ve had a lot of positive feedback, people really seem interested in what we’re trying to do.
“We’ve only been open four weeks and we’ve had people coming back every day.
“We’ve really researched it – it’s nice to be able to tell customers when they buy a sandwich that I pulled the lettuce out of my garden the night before!”
The Taylors had help setting up the deli from the Rotherham Enterprise Project, an EU-funded scheme.
The project helped the couple with their business plan, found a food hygiene course for Frances to take and provided a £500 grant for a food chiller cabinet.