Brinsworth Academy of Engineering is working with local sporting clubs in a bid to find future Captains of Industry.
Academy business development director Paul Reeves, pictured left, launched the new initiative at Rotherham United’s New York Stadium, with Rotherham’s youth development coach Matthew Hamshaw.
Paul Reeves said: “The engineering sector in South Yorkshire needs to recruit over 15,000 people over the next five years simply to replace those who are set to retire.
“We need to engage as many new entrants as possible and we see this campaign as the ideal vehicle to do that. We are working with local sporting clubs to get our message across their fan base.”