At a time when everyone seems to be buying budget holidays online, Bolsover Cruise Club sailed full steam ahead in the other direction.
In May it opened a shop in Meadowhall, no less. Certainly not the cheap option, but the firm knows its market very well indeed.
People who can afford to go on a cruise want a personal touch long before the boat weighs anchor.
And Meadowhall, never slow to spot an opportunity to fill a gap in its offering, welcomed the firm with open arms.
The Cruise Holiday Shop is an extension of the firm’s other outlet, the Cruise Bureau in Barlborough. It opened after the company was voted top agent 2013 by P&O Cruises and Princess Cruises and best cruise agent in the British Travel Awards.
But Bolsover isn’t just about awards and service, it has also sailed away with the top spot among North Nottinghamshires most profitable SMEs.
It made £4.8m on just £8.6m turnover last year, £337,000 up on the year before. The Mansfield-based company, which employs 104 people, is also fourth in the main table.
Second in the North Notts table is Heavy Duty Parts Ltd, a Retford company supplying parts to commercial vehicle operators. It made £2.2m profit on £9.2m turnover and employs just 19 people.
Walker & Son (Hauliers) of Newark had a good year, boosting profits from £810,000 to £1.8m, on £12m turnover.
It was enough to put the firm, which employs 85, into fourth spot in North Notts and up from 79th to 27th in the main table.
Strawson Group Developments also had a good year. It failed to make the Top100 last year after posting a £581,000 loss but this time it made £1.77m - an impressive £2.3m increase.
The family-owned Retford property company, which employs 15, turned over £3.4m and is 30th in the main table.
Launched more than 30 years ago, it specialises in the investment, management, promotion and development of property around the UK. It is also landlord to more than 150 businesses through its rental arm.
One of its key developments is the new village of Witham St Hughs on a former RAF base near Lincoln where 700 homes, a school and community facilities have been built over the last decade.
Robinson Healthcare of Worksop slipped from 7th in the main table to 42nd. It made £1.57m profit, enough to place it sixth in North Notts, but the figure was £1.7m down on the £3.27m it made the year previous. The company, which employs 163, makes hygiene, healthcare and veterinary products.
Johnson Bros (Tours) of Worksop is a Top100 table stalwart. The firm, which employs 142, is eighth on the North Notts table and 67th in the main list, a slight drop from 58th last year.
Established in the 1950s by the Johnson family, the company is proud to maintain its roots as an independent coach tour operator in Nottinghamshire.
It is still based in its original premises at Green Acres, Green Lane, Hodthorpe near Worksop.