Top writers for MADE Festival

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Two Sheffield festivals are joining forces to bring some of the UK’s best known entrepreneurial business writers to the city in September.

MADE: The Entrepreneur Festival, which won plaudits from government, entrepreneurs and business commentators when it was staged for the first time last year, is linking up with the Off the Shelf: Festival of Words.

The first entrepreneurs and business writers to say they will be speaking in Sheffield are Luke Johnson and David Erdal.

Luke Johnson is one of Britain’s most successful entrepreneurs, chairman of Risk Capital Partners and the former chairman of Channel 4 Television.

He also writes a weekly column for the Financial Times and wrote for the Sunday Telegraph for eight years, was chairman of PizzaExpress during the 1990s and currently has a stake in and is chairman of Giraffe restaurants and Patisserie Valerie.

Mr Johnson has also owned companies in recruitment, dentistry and retailing and will kick off the MADE Festival on Wednesday, September 21 by talking about his new book, Start it Up.

It covers two decades of his business career, explains how running your own business is easier than you think and is published just before the event.

He said: “I am looking forward to speaking at the MADE Festival in September, and to share with the audience the agony and the ecstasy of running your own show.

“The event is an excellent initiative, and I applaud the idea of getting hundreds of entrepreneurs together to swap war stories, advice and network.”

David Erdal spent 20 years helping companies to transfer ownership to their employees and will appear at MADE the following night.

His recent book, Beyond the Corporation: Humanity Working, shows why companies owned by those who work in them are so successful at creating wealth and happiness – much more so than conventional competitors.

Sheffield City Council cabinet member for business, jobs and growth, Coun Helen Mirfin-Boukouris, said: “I hope that this will be the beginning of an exciting collaborative relationship between these two successful Sheffield festivals.

“Off the Shelf is planning a number of specials which will take place throughout the year in order to broaden its reach and access new audiences.

“Through Off the Shelf I look forward to welcoming these fantastic business writers to the city in September.”

The MADE Festival is run by Creativesheffield and Marketing Sheffield and emphasises the growing importance of entrepreneurs to the growth of the UK economy.

It provides a platform for start up businesses and global brands to be inspired, share ideas, meet investors, mentor and influence future policy.

Marketing Sheffield director Brendan Moffett said: “Business writers play an important role in educating our next generation of entrepreneurs and providing further inspiration to those already in business.”