Tie up with M&S creates toy opening joy

Designers Peter Macqueen, Steve Battle and John Kirkby with their PaperTies for M&S toys.
Designers Peter Macqueen, Steve Battle and John Kirkby with their PaperTies for M&S toys.
0
Have your say

You know those fiddly plastic ties and wire clips they use to truss up toys? Sheffield experts are helping Marks and Spencer do away with them.

A team at Design Futures - the university’s product design company - have come up with locking ties made of paper that can be torn off in a hurry on Christmas morning - and recycled at the end of the day.

Designers Peter Macqueen, Steve Battle and John Kirkby (pictured) invented the patent pending PaperTies using a new type of cardboard that can now be found on an increasing number of M&S toys.

John Kirkby, creative director for Design Futures, said: “It is exciting to see the team at M&S develop our initial idea and take it to market”.