An innovative fitness system that aspires to help win the global race is among the technology being showcased at the Grand Depart International Business Festival in Sheffield.
Sport Tech Match is part of a packed programme of activity at the English Institute of Sport from today until Friday.
The free networking event offers a chance for businesses, researchers and technologists to meet potential overseas partners in a series of face-to-face meetings to discuss deals, transfers and joint working opportunities.
Leaders of over 30 leading businesses will be showcasing their skills and services.
MIE Medical Research Limited will be demonstrating FitQuest, an innovative instrument that can be used to track performance and recovery.
The Grand Depart International Business Festival is run by UK Trade & Investment in tandem with Welcome to Yorkshire and partners. Details of free workshops, seminars and conferences are at www.letour.yorkshire.com/cycling-culture-and-business.