Tackling food poverty

Kraft Foods volunteers: From left, Angela Charlesworth, Julie Mason, Deborah Corker-Vaughan and Jason Kopsidas.
Kraft Foods volunteers: From left, Angela Charlesworth, Julie Mason, Deborah Corker-Vaughan and Jason Kopsidas.
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Volunteering efforts from employees at Kraft Foods sites across the country, including at its Hillsborough factory, have contributed to over 48 tonnes of surplus product being donated to the national hunger charity, FareShare.

The excess products, donated throughout 2011, equate to more than 115,000 meals for those in need.

Last year, Kraft Foods also donated over £20,000 to the charity, with employees in Sheffield, Birmingham and London volunteering at their local FareShare depots, helping to pack and sort food, before loading deliveries into vans.

The charity works to address two issues, food poverty and food waste. It utilises surplus ‘fit for purpose’ products from the food and drink industry, provides training and education, and promotes the message that ‘No Good Food Should Be Wasted’.

Gill Clarke, community champion at the Kraft Foods factory in Hillsborough, said: “Employees at the Sheffield site regularly support FareShare. It’s a really rewarding experience to see how the surplus product, donated by Kraft Foods, makes a real difference to people’s lives.

“As a company we have strong links with the charity and Kraft Foods regularly boosts fundraising efforts by doubling the amount of money raised through its cashmatch initiative.”

Jonathan Pelluet, head of fundraising at FareShare, said: “We have 17 locations around the UK, so it’s fantastic to see the continued support from companies such as Kraft Foods in its sites across the country.

“I’d like to say a big thank you to the employees at the Sheffield site – their support helps FareShare to continue its work tackling food waste and food poverty in the UK. We very much look forward to working with them again in 2012.”