Sticking your neck out brings growth

The Product Advisor Team, left to right, Derek Dornan, Dana Miller, Mike Colley, Su Cuthbertson, Andrew Jackson, Nick Hardy, Stephen Flynn and Chris Saunby.all smiles at the launch of Sheffield-based Jenx's new subsidiary, Jiraffe
The Product Advisor Team, left to right, Derek Dornan, Dana Miller, Mike Colley, Su Cuthbertson, Andrew Jackson, Nick Hardy, Stephen Flynn and Chris Saunby.all smiles at the launch of Sheffield-based Jenx's new subsidiary, Jiraffe
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Jenx, the Sheffield-based leading UK manufacturer of equipment for people with disabilities, is targeting growth after launching a new sales and distribution division, called Jiraffe.

Hillsborough company Jenx, founded by Clive and Catherine Jenkins, employs 70 people and has been manufacturing support equipment and furniture for children and adults with special postural needs for more than 30 years.

It says the creation of Jiraffe will enable it to increase its distribution capacity, significantly improving distribution times.

At the same time, parent company Jenx will be able to focus more on high quality research and development.

Catherine Jenkins said: “Jiraffe provides us with the opportunity to achieve that more than ever before and we’re very excited for what the future holds. It provides us with the perfect springboard to really push on and achieve significant growth over the coming years.

“The development of Jiraffe came as we recognised the need to separate our manufacturing capabilities from our sales. Previously it was a challenge to clearly define what we were doing well and where we needed to improve. Jiraffe now gives us that capacity – and much more besides.”

One of the major changes will be for Jiraffe to deliver equipment fully assembled – free of charge initially – a change prompted by feedback from customers.

Jiraffe will also give the group the opportunity to supply products from other manufacturers such as US-based Rifton, which makes products that complement Jenx’s range.

“The overall aim with Jiraffe is to see a significant increase in our product portfolio in the UK and increase our market share,” said Catherine Jenkins.

“The advent of Jiraffe allows us to offer a much more holistic approach to our customers as we will not be restricted by lack of access to complementary products should we feel they are suitable for the end-user.”

Jiraffe will supply information and support and arrange training days for therapists, parents, carers and technical users.