‘Spy in the car’ company wins funding

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A SHEFFIELD firm that is developing a Smartphone-based system that records and analyses driving performance has won funding from Creative England.

The Floow is one of 13 small creative and digital businesses across England to benefit from a new funding initiative, launched by the national agency that supports companies from the Creative and Digital Sector.

Creative England is using £1 million from the Government’s Regional Growth Fund to provide interest-free loans to match investment by the companies in developing groundbreaking cross-platform digital media content and services.

The Floow is based at Aizlewood Mill, on Nursery Street and has offices in London and Silicon Valley, in the US.

The company is aiming to use a Smartphone app to capture location information and driver performance data.

It then analyses the data so that it can be used by third parties like insurance companies, fleet operators and car manufactures.

The Floow lays claim to designing the world’s lowest-cost telematic system to collect the data

It says its product can help to reduce claims, increase crash survival rates, boost customer loyalty and enable companies to comply with duty of care requirements.

Creative England’s director of business development Jim Farmery said: “Creative England’s core mission is to unlock potential for small businesses in the creative industries and help them seize the massive opportunities presented by the digital revolution.

“Attracting over 100 applications from such a broad spectrum of digital media shows the strength of the sector and its desire to create innovative solutions.

“The launch of this programme has stimulated the development of some really interesting content.”