South Yorkshire Zoo shortlisted for major award

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YORKSHIRE Wildlife Park has been named as a finalist - for the second year running - for the Large Visitor Attraction of the Year title at the prestigious White Rose Awards.

The walk-through safari park, in Branton, Doncaster, beat dozens of other entrants, including some of Yorkshire’s premier tourist venues and attractions, to be shortlisted into the finals.

The park, which only opened in April 2009, attracted a 323,000 guests in 2011, compared to 66,000 in their first year.

The other five finalists are York Racecourse, Yorkshire Sculpture Park, Cannon Hall Farm, Cannon Hall Museum, and Fountains Abbey and Studley Royal .

The winner will be announced in October.

Cheryl Williams, director of Yorkshire Wildlife Park, said: “We are honoured to be a finalist again. Yorkshire is the largest of the tourist board regions so there is a lot of competition. Service excellence and quality are paramount, knowledgeable staff, marketing and sustainability are all looked at.”

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