Smart move as firm goes with Floow to OXO

OXO House, the art deco building, erected in 1936 by George Longden & Son, as a storage and administration facility for OXO in Sheffield, now refurbished as offices.
OXO House, the art deco building, erected in 1936 by George Longden & Son, as a storage and administration facility for OXO in Sheffield, now refurbished as offices.
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A Sheffield company that is developing a Smartphone-based system that records and analyses driving performance is moving its headquarters from one historic city building to another.

Floow, which has been based in Aizelwood’s Mill, on Nursery Street, is moving around the corner to the recently renamed OXO House, in Joiner Street.

The company is taking the top floor of the building,where it will be joining existing tenants Swanke Hayden Connell Architects, which occupies the third floor, and online brand communications specialist Side by Side creative, which has space on the ground floor.

Matthew Barnsdale, business space consultant at letting agent Lambert Smith Hampton, said: “We are very pleased to have secured another prestigious tenant for the stunning OXO House building. I am sure The Floow will be happy in their unique, high quality space. The finish of the property is exceptional and the open plan style with beautiful features lends itself well to creative industries.”

OXO House is an art deco building, erected in 1936 by George Longden & Son, the construction group that built Sheffield City Hall.

The building was originally constructed for OXO as a storage and administration facility.

Owner Thorndale Ltd was given permission by OXO’s owner, Premier Foods, to rename the building, following an extensive £1.5m refurbishment and redevelopment into office space.

The refurbishment maintains the building’s original Art Deco style and features oak panelling, bespoke cast aluminium door handles and Philippe Starck Egg chairs that were rescued from the Business Class lounge at the Eurostar terminal at Waterloo before it was moved to St Pancras.

Floow’s chief operating officer, David James, said: “We’re very much looking forward to settling in to OXO House and are sure that our employees, clients and visitors will be very pleased with our new space.”

The Floow is one of 13 small creative and digital businesses across England that has benefited from a new funding initiative, launched in January by Creative England, the national agency that supports companies from the Creative and Digital Sector.

The company’s technology centres on a Smartphone app that captures location information and driver performance data, which it analyses so that it can be used by third parties like insurance companies, fleet operators and car manufactures.

The Floow lays claim to having developed the world’s lowest-cost telematic system to collect the data and says its product can help to reduce claims, increase crash survival rates, boost customer loyalty and enable companies to comply with duty of care requirements.