Sole traders and small firms across Rotherham are offering their customers record discounts as they struggle to survive the recession, according to Printing.com subsidiary Flyerzone.co.uk.
Flyerzone has a collection of templates for flyers, which SMEs can browse, personalize and then get printed.
It based its survey on looking at discounts offered by SME clients on the various flyers that they ordered.
Flyerzone said SMEs were offering average discounts of 21 per cent compared with 16 per cent a year ago. Firms in the North East offered the highest discounts at 23.1 per cent, followed closely by the North West, at 22.8 per cent. The survey found that SMEs in the South West offered the lowest discounts at an average of 17.8 per cent.
The businesses that were surveyed were mainly sole traders, from the Flyerzone.co.uk database and included plumbers, plasterers, physiotherapists, fitness instructors and hairdressers.
Lindsey Stables, from Madheads Hair Salon in Wellgate, Rotherham said: “This is the first time we’ve offered a discount as we’re trying to attract new customers.
“We think a big discount is the best way to secure new clients who will hopefully become regulars and help us to expand the business.”