A Sheffield software firm has been signed up by the UK’s leading price-comparison website Compare The Market.
Bosses at the firm, best known for its ‘Compare the Meerkat’ advertising pun, said a new product called WANdisco Fusion will play a crucial role in implementing its Big Data strategy globally, providing the firm with a much deeper insight into customer behaviour.
The term Big Data refers to data that is so large and complex it cannot be processed using traditional desktop computers.
It is used by internet giants such as Yahoo, Netflix, Amazon and eBay to keep their operations going.
David Richards, chief executive officer of WANdisco, said: “We’re delighted to be playing such an important role in Compare The Market’s Big Data strategy.
“But this deal also reflects the industry-wide need to better address the market’s data challenges.”
WANdisco, based at the Electric Works in the city centre, said its new Fusion product will enable clients to share data across clusters, distributions, and file systems, ensuring that Compare The Market’s data is continuously available.
It added that by bridging the gap between different distributions, storage, and file systems, Fusion provides a ‘future-proof’ platform that gives a wide choice even if an organisation uses multiple vendors.
Fusion is an evolution of WANdisco’s existing products that allows the firm’s technology to be applied across data centres.
This is said to eliminate challenges that previously hindered global Big Data strategies.