A team of accountants are set to go on a three-day break to two seaside resorts – with 170 miles of cycling in between.
Shorts’ staff are tackling the Way of the Roses, which runs between Morecambe and Bridlington.
Setting off on May 8, they plan to cover up to 65 miles a day after training over the winter.
Organiser, Adrian Dunkley, said: “This year marks our 125th anniversary and we wanted to organise a charity event which would coincide. Sadly, over Christmas we lost a greatly respected colleague, Brian Sewell to lymphoma. It made sense to raise money in his memory.”