Sheffield students launch global campaign to champion women in business

Meghan North and Sarah Martin with their We Need Women In Business Because... campaign
Meghan North and Sarah Martin with their We Need Women In Business Because... campaign
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Women in business across the globe have been highlighting gender issues in industry and commerce after two Sheffield students created a campaign.

University of Sheffield economics students Meghan North, aged 19, and Sarah Martin, 20, have set up a Women’s Week made up of events, workshops and discussions aiming to ‘involve and inspire women’, running from Monday until April 24.

Meghan North and Sarah Martin with their We Need Women In Business Because... Campaign

Meghan North and Sarah Martin with their We Need Women In Business Because... Campaign

As part of their awareness raising, the pair have set up a campaign called ‘We Need Women In Business Because...’

It encourages businesses in Sheffield and around the world to highlight why women are integral to firms.

The responses they have received so far include comments from accountants KPMG, the Bank of New York Mellon and the NHS Confederation.

Meghan said: “We are really keen to make sure the week is not just exclusive to students, but to involve as many people as we can in a wide variety of events. We are also starting up a campaign challenging the continuing prejudice against women in the workplace by asking ‘Who Needs Women in the Workplace?’.

“As economics students, we understand there are a number of barriers in place for women entering the workforce, and for women moving up in their careers. 
“Our aim is to help eliminate this stigma, by drawing attention to the importance of women in the workplace and in leadership roles.

“We also understand the benefits of increased female participation in the workplace to women, men and society.”

She added: “The reaction so far has been really positive. A lot of businesses we got in touch with have emailed us photographs and stats. One of the main things we found is that CEO positions are still really male dominated.”

Events include a charity cocktail evening on April 24 at Vodka Revolution, Sheffield and careers events backed by Deloitte and HSBC.

To get involved, Tweet an image of you holding up a sign stating why women are needed in business with the hashtag #starwomen.