Sheffield store gets behind ethical fashion revolution

Photograph by Ruth Roberts.
Photograph by Ruth Roberts.
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We all know how it feels to find that perfect-fitting top, pair of jeans or shorts, but have you ever considered who has made such a great garment?

I will be the first to admit, it’s a thought which has only crossed my mind once or twice as I’ve stood in a store’s changing room, admiring elaborate embroidery or wondering who would have the patience to hand-stitch hundreds of crystals on a dress.

But, this week I was introduced to Fashion Revolution, a global movement taking place this week which is calling for greater transparency in the fashion industry.

The team behind the campaign want to see a radical change in the way that clothing is produced, sourced and consumed so that fashion is cleaner, safer and fairer for everybody and the environment too.

The company, which is based in Derbyshire, works with brands across the world and encourages them to use the hashtag #imadeyourclothes on social media to demonstrate transparency in their supply chain.

In Sheffield, a number of stores have got involved with the movement.

One of them is Trapeze Kids, Sharrow Vale Road, which stocks a range of clothing, toys and books suitable for newborns to seven-year-olds.

Explaining why she joined the Fashion Revolution, Donna Powell said the campaign fits with the ethos of her shop.

She said:“I aim to bring beautiful, well-designed products to customers that are created in a responsible way. This means they get items that kids will love to wear, are great quality, last well and help reduce the impact of clothing manufacture on our environment.”

As part of her commitment to ethical fashion, Donna works with Mini Stitches.

Mini Stitches is a group set up by charity Stitches in Time which provide free training in garment production to vulnerable and long-term unemployed women in London.

The clothes they make are then sold across the UK, with any profit being put back in to the charity.

Donna added: “I’m super excited to be working with these guys next season.”

It’s not just independent businesses who are getting involved either, some of our favourite high street names have also pledged their support – including Marks and Spencer, H&M, Monsoon and Fatface.

Having my eyes opened to this campaign, I will now be making an effort to wear ethically-sourced clothes and question #WhoMadeMyClothes.

For more details on other ethical brands that Donna works with, visit www.trapezekids.com. Also visit www.fashionrevolution.org.