Sheffield seeks new ambassadors to boost conferencing successes

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Ambassadors who have brought £5 million of new conference business to Sheffield are getting a big “thank you” from the city’s hospitality sector and marketing agency.

The Sheffield ambassador programme works with local business leaders and academics to attract large-scale conferences and other major events, run by the professional associations and other organisations of which they are members.

The £5 million has come to the city since the programme was launched in 2007 and city marketing agency, Marketing Sheffield, is hoping to build on that success by doubling the number of ambassadors to more than 200 by 2014.

The recruitment drive starts on Thursday, when key individuals who have brought major conferences to the city and potential ambassadors are being invited to a celebratory dinner in the Winter Garden and Mercure St Pauls Hotel, sponsored by Hospitality Sheffield.

Marketing Sheffield director, Brendan Moffett, said: “The Ambassador Programme has reaped some great rewards for Sheffield’s conferencing sector over the past five years.

“We are inviting our existing ambassadors, as well as a selection of influential individuals from across the city to join us and learn more about how they can become involved as a Sheffield ambassador.

“Being an ambassador is easy. All we ask is that you flag up conference opportunities from niche sectors and then let Marketing Sheffield do the rest of the work, in supporting the promotion and delivery of the event to make it a success.”

High profile conferences which the ambassador programme has secured for the coming year include the Society of Independent Brewers Association and the Arts Marketing Conferences.