Sheffield millionaire at Virgin event for start-ups in city tonight

Paul Lindley, CEO of Ella's Kitchen.
Paul Lindley, CEO of Ella's Kitchen.
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Sheffield-born multi millionaire entrepreneur Paul Lindley will be on home ground tonight, encouraging local people who want to set up in business.

The former deputy MD at children’s TV station Nickelodeon, who is now founder and CEO of international children’s food brand Ella’s Kitchen, will be on hand to offer his expertise and share his start-up story at Virgin StartUp Live, a free roadshow touring the country to help 1000 aspiring entrepreneurs get their businesses off the ground.

Paul was a chartered accountant at KPMG in London and Los Angeles before his nine-year stint at Nickelodeon UK. In 2004 he gave up his job to launch baby food brand Ella’s Kitchen with his daughter Ella after two years of planning.

The brand has been recognised as one of Britain’s fastest growing businesses. Now eight years old, it commands almost 25 per cent of the UK’s baby food market and has a significant market presence in the USA and other countries.

The Hain Celestial Group Inc acquired Ella’s Kitchen in May 2013 and Paul is now CEO of the Global Infant Toddler and Kids division.

He will be telling his inspirational story to attendees at the event in the city’s Millennium Gallery, which runs from 5:30-8pm.

Business Advisors from the National Enterprise Network will also be giving focused advice and will work with applicants after the event to develop their funding applications and ideas into fully fledged businesses.

Since its creation in October 2013, Virgin StartUp, a not-for-profit company backed by Sir Richard Branson which helps entrepreneurs over the age of 18 in England with the funding, resources and advice they’ll need to make their business idea a reality. It has offered financial support and business advice to nearly 250 aspiring entrepreneurs, providing start-up loans of £500-£25,000, backed up by one- on-one mentoring, advice, resources and opportunities to work with companies across Virgin Group.

Attendees will also gain insight from local start-ups already doing it for themselves, plus receive advice from notable business leaders, who are all lending their support, for free, to support the next generation of British entrepreneurs.

Commenting on the launch of Virgin StartUp Live, Sir Richard Branson said:

“We’ve been thrilled at how well the last set of events went down and I hope the Virgin StartUp Live Tour proves to be just as big a hit. The speaker line-up looks fantastic - it’s great to see such strong support from these high profile business men and women who are taking time out to help foster the next generation of exciting entrepreneurs. There are so many incredible people out there who are ready to create exciting new businesses and we’re very much looking forward to finding them!”