Sheffield firm expands into Middle East

Staff from Revolution Hair Concepts in the Middle East.
Staff from Revolution Hair Concepts in the Middle East.
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A Sheffield-based hair and beauty products manufacturer has expanded its business in the Middle East.

Revolution Hair Concepts, founded by Ben Collins and Martin Gallagher in 2010 has experienced significant growth in both the UK and international markets.

As part of their continued brand expansion, Ben and colleagues recently travelled to Kuwait to deliver an educational seminar to more than 200 leading hair salon representatives on their latest product launches and in-salon treatments including Noir Caviar, a new anti-age rejuvenating hair system and retail range, and Revoplex, a hair bonding system and reparative treatment.

Both products are now set to launch in Kuwait and the firm is due to open an office in the country next year to manage the distribution for both brands.

Ben Collins, chief executive officer, said: “It is a very exciting time for Revolution Hair Concepts, we are working extremely hard to increase the global distribution for all of our brands.

“We view the Middle East as a key growth area for our business and this will be reflected in the investments that we make in the region over the next 12 months.”

The team at Revolution Hair Concepts will also be heading to Dubai in May 2016 to exhibit at Beauty World Dubai, which is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East.

They hope to expand the company’s distribution channels further in the region. The firm already distributes other brands such as Keratin Revolution and INFINatura Cura Oil to companies across the world.