Sheffield - be our Valentine

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Bag It Don’t Bin It – the eco friendly bag business – has chosen its Valentine for 2011, and it’s Sheffield.

The company, set up by serial entrepreneur Julia Gash, has joined forces with city-based e-commerce platform specialist Frooly to launch an online shop selling “I Love Sheffield” eco-bags and mugs as well as bags bearing the “Made in Sheffield” logo.

“We were aware that lots of customers didn’t live in Sheffield and that there was a worldwide fan base,” says Julia Gash.

“Many were posting the bags to friends or family overseas. We therefore decided to create a dedicated online shop so that they could buy an I Love Sheffield bag and have it delivered to any country in a matter of days.”

The web site - - also has a “Bags On Tour” section where people post photos of themselves around the world with an I Love Sheffield Bag.

Stockists of the bag include The Star shop, on York Street.