Rotherham high street has been named one of the best ahead of a public vote for the winner.
The annual vote offers the reward of not just a boost to town pride but increased footfall, a cash prize and training for shops, bars and restaurants.
Rotherham’s high street is one of three named as finalists in the town category. It competing against Altrincham, in Greater Manchester and Tamworth, in Staffordshire.
High Streets Minister Marcus Jones said: “We had a record amount of high-quality entries to this year’s competition - testament to the pride local people have and brilliant work being done to boost Britain’s high streets.
“The local high street is the life and soul of many towns, villages and cities across the country and these awards are a great opportunity to not only celebrate those that are the best of the best, but also to help others learn their valuable tips for success.”
The other categories are city, coastal communities, local centre, London, market town and village, with three finalists in each.
Voting takes place on the Great British High Street website and closes in November.