Rising fast from the ashes

John Baddeley, left, of sponsor Wake Smith, with Pete Williams and Andrew Moore of Fletchers, manufacturing winner at the Sheffield Business Awards.
John Baddeley, left, of sponsor Wake Smith, with Pete Williams and Andrew Moore of Fletchers, manufacturing winner at the Sheffield Business Awards.
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The long established, Sheffield-based bakery group has fought back against adverse trading conditions and a devastating fire which destroyed 40 per cent of the production capacity at its Claywheels Lane base.

Operating losses, which had risen to almost £10 million in 2008, have been eliminated and the company’s earnings before interest, taxes, depreciation, and amortisation in 2013 were £7.1 million.

The group, which employs 700 people in the UK, 300 of them in Sheffield, has pursued a policy of developing a centre of bakery excellence in Sheffield through product innovation and by making customer service its top priority.

The turnaround has been achieved by working both with, and for, its customers and employees, with the backing of dynamic capital investment totalling more than £9 million during the last 12 months to create state-of-the-art manufacturing facilities in Sheffield.

The company has also given a high priority to training and investment in its staff.

As a result it provides a mixture of training courses and qualifications that maximises the relevance of training for staff and provides clear benefits to the business.