A NEW restaurant opened in Meadowhall yesterday, creating 30 jobs.
Rice Flame Bar and Grill comes after “substantial” investment by the company.
It is the sixth in a chain of Rice restaurants across the North of England.
The first opened in Manchester in 2005.
Each restaurant is designed around an open kitchen in which guests can see their food being made. The aim is to add a theatrical element to the dining experiences.
Rice founder Manoj Verma said: “We are thrilled to introduce our concept to Sheffield and to be expanding our chain, even in these hard economic times. We have every confidence in the response of customers in Sheffield and are delighted to have created jobs in the city.”
The menu incorporates dishes from around the globe but all are based around rice as part of a “fundamental healthy approach”.
The company is now moving into franchising. Its website says the initial licence fee is £25,000 and set-up fees start from £100,000.
But since 2005, year on year sales have been up 25 per cent for all restaurants.
It offers help in marketing and operations and a centralising supply system to save money.