Recommending Sheffield nets £13.5m

Brendan Moffett
Brendan Moffett
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An ambassador scheme to promote conferences in Sheffield has generated £13.5m in seven years.

Marketing Sheffield - part of the city council - is celebrating after a big jump in the total which stood at £7m last year.

The programme sees trained ‘ambassadors’ promoting the city as a conference destination at every opportunity.

The figure was announced by Brendan Moffett, Marketing Sheffield director at a dinner at Sheffield City Hall, supported by industry body Hospitality Sheffield and Sheffield International Venues.

He also revealed business tourism in Sheffield in 2013 was worth £117.3m, a second successive year of growth, up from £103m in 2012.