Rare award for green campaign

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Rare Creative Group and Saint-Gobain Glass have won a top industry award for a marketing campaign promoting Saint-Gobain’s energy saving glass, PLANITHERM.

The campaign, created by Sheffield-based Rare, was named Promotional Campaign of the Year at the glass and glazing industry’s G11 trade awards.

The Nursery Street firm beat four other firms to win the contract and undertook extensive consumer and trade research and concept testing before developing the PLANITHERM brand and going on to launch a campaign aimed at window fabricators, installers and consumers.