Prince praises MADE: Festival

Royal seal of approval: The Duke of York describes MADE as an extraordinary event.
Royal seal of approval: The Duke of York describes MADE as an extraordinary event.
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PRINCE, politician and pre-eminent entrepreneur have joined forces to heap praises on Sheffield’s biggest and best business festival yet.

MADE: The Entrepreneur Festival was ‘extraordinary,’ Prince Andrew, Duke of York, told a packed City Hall, while Business Secretary Vince Cable said he was ‘overwhelmed’ and Dragon’s Den star Peter Jones was amazed to look out on the crowded auditorium.

“The Made Festival – what an extraordinary event and something that has, over the last three years, grown out of all recognition,” said Prince Andrew.

The Duke of York said he had made the trip to Sheffield because he believed the 2,500 delegates were leaders in their field and he urged them all to take the opportunity to revel in their leadership and their teamwork, whilst learning from each other how to overcome problems and exploit their ideas.

“I am overwhelmed by the scale of this,” said Dr Cable, who has made time to speak at all three MADE Festivals.

“In the first year, it was a small room and now it is in this vast auditorium. Something is really happening. I think it is absolutely great and reflects the enormous strength and growth of the small business community in Britain in very, very tough economic conditions.

“We are emerging from an epic economic crisis. Britain, and other countries, got into serious trouble because of over-reliance on growth driven by people borrowing to finance consumption, government overspending to some extent, property speculation and banks behaving recklessly.

“We are going to have to fundamentally restructure the economy and put much more emphasis on private investment, exports, looking outwards and thinking about some of the things Britain has allowed to decline, like manufacturing.”