Online shopping behind closure of Sheffield bridal boutique

Bride/wedding dress
Bride/wedding dress
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A Sheffield bridal shop has closed because of customers treating it ‘as a showroom’ but then buying online, according to administrators.

Blissful Daze on Glossop Road has shut after almost eight years in business, having fallen ‘victim to internet shopping’.

“This business has been badly affected by changing consumer habits and the global increase in raw material costs,” said administrator Andy Wood.

“Customers were using Blissful Daze as a showroom to try on dresses, and then going online to buy them.

“Sadly, this is another case of the high street being badly affected by internet shopping and, unfortunately, the Blissful Daze owners could no longer compete.”

Mr Wood and Chris White, at specialist business turnaround and insolvency firm The P&A Partnership, have been appointed as joint administrators.

Three store employees, including founder Carol Gyte, have been made redundant.

Blissful Daze was founded in 2006 and grew to employ five staff.

Increased costs and a rise in VAT have also been blamed.

The shop is now holding a 50 per cent off sale on its remaining stock.

Mr Wood added: “We appreciate this is a very worrying time for brides and we are making sure any dresses currently held in stock are delivered and orders are fulfilled.”