On form for much healthier eating

Sheffield-based FormKraft is helping to persuade pupils in North Yorkshire to choose a healthy option.
Sheffield-based FormKraft is helping to persuade pupils in North Yorkshire to choose a healthy option.
0
Have your say

FormKraft, the Sheffield-based retail supplies specialist, has won a £20,000 contract to cut school meal costs and promote healthy eating at North Yorkshire schools.

The Edmund Road firm reckons its pioneering labelling technology can save North Yorkshire County Council around £10,000 over the next three years.

FormKraft says its system is helping school and college canteens to compete with high street food outlets and the Council agrees.

Nick Postma, from the Council’s caterers, said: “The new system encourages trials of speciality sandwiches and a range which is encouraging staff and pupils to eat more regularly in the canteen.

“We can easily introduce more varieties of bread and healthier options in a slick, well labelled, quality controlled manner – for example, using a slogan such as On Your Way To Five A Day. This is leading to an increase in sales of healthy options and we are ahead of the game and more efficient as a result.”

North Yorkshire serves 350,000 packaged sandwiches, salads, fruit and meals each year at 32 educational institutions across the county.

Using the system developed by FormKraft staff will be able to print labels at their own locations which will not only be more attractive and informative, but will also enable them to introduce healthy, low fat, gluten free, dairy free and vegetarian options by designing and making new labels quickly and efficiently.

Simon Lindsell is a director of FormKraft, which was set up 20 years ago and has a workforce of 30.

Mr Lindsell said: “This was a challenging project but we believe the solution we have delivered for North Yorkshire is something that can be adopted across the country.

“North Yorkshire’s school catering service was finding it difficult to control both its product range and the overheads associated with labelling them.

“The bespoke system we have devised is easy to use on the ground and gives the service’s managers much more control over processes.

“It also helps the service’s outlets compete with its competitors who are already using similar systems to this.

“North Yorkshire now has standardised and professional looking labelling on a par with anything on the high street – in a system that is easy to manage and use.”