A cultural festival run as part of the Tour de France which called at Sheffield this year generated almost £10 million for the county’s economy, it has been revealed today.
And the Yorkshire Festival, the first event of its kind to preview the cycle race, is set to live on long after the riders left as ambitious new plans for a biennial Yorkshire Festival of art and culture are announced.
The event is set to start in 2016 and involve major ‘headlining’ commissions as well as public participation.
An independent evaluation report into this year’s festival, which is published today, has shown there were more than 800,000 attendances at performances, exhibitions and workshops.
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In Sheffield events included in the 100 days run-up to the Tour in July included a festival of colour, space and light at the cathedral, as well as a trail of woolly bikes around the city and exhibitions.
Gary Verity, chief executive of Welcome to Yorkshire, said: “Yorkshire Festival shone a spotlight on Yorkshire, creating an exceptional summer for people in readiness for the grandest ever Grand Départ. The success of the festival shows the exceptional artistic talent we have in this county and what we have to offer the world.
“With all the current talk of northern powerhouses, this is the perfect time to demonstrate tangible Yorkshire true grit and launch a new festival for the north.
“From today, we kickstart our 10-year plan to create a Yorkshire Festival for the future.”