New app fires firm to the top

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Drilling technology specialist Cutting & Wear is hoping to boost its international business by launching a specialist app for iPhones and iPads.

The company makes engineers downhole tools and hardfacing materials for the global oil and gas industry and reckons the new app will be particularly appreciated in places like Kazakhstan, Libya and Iraq.

The app, developed by Sheffield-based web and marketing specialists Arkom, contains details of all of Cutting & Wear’s standard products and a quick enquiry feature that lets customers request a quote.

Most important of all, it has been designed to work when the client has no mobile signal; storing quote requests until the signal has been restored.

Arkom’s managing director Alan Easter explained: “The facility to store information gives the app an enormous advantage over websites which are often not available due to poor signals in many parts of the world.

“It will be particularly useful for Cutting & Wear who have clients in places like Kazakhstan, Libya and Iraq. And the more useful the app, the more likely your app, once installed, will be used. This makes it more difficult for competitors to displace your app in favour of theirs.

“Not many manufacturers are using apps yet. But with the rapid rise in business use for tablets, it’s a great opportunity for manufacturing companies to gain a foot hold in this new information space.”

Cutting & Wear’s sales and marketing manager, Brett Russell, said many of the company’s sales were done face to face, but new technologies were now a vital part of marketing.

“The app is a little bit quirky for an engineering company in our sector but it means customers will be able to order from us even if they are not in front of a computer. For example an engineer out in the field somewhere in the Middle East who realises they need a vital tool will be able to order it there and then on their iPhone.”

Cutting & Wear recently moved into new premises in Ecclesfield having out-grown its base in Rotherham. The company employs 70 people and hopes to double turnover in the next five years.