Never underestimate the girls on the cosmetics counter, says Sheffield-born beauty industry guru Sharron Lowe

Sheffield-born success coach and author Sharron Lowe
Sheffield-born success coach and author Sharron Lowe
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Careers teachers at High Storrs didn’t think the girl with braces and glasses would achieve her dream.

Sharron Lowe wanted to work on a beauty counter in Harrods.

How they underestimated the Crosspool teen. She got to Harrods by 22 - and today is a guru in the world of beauty, the go-to success coach for global luxury brands Chanel, Calvin Klein and Clinique, Parfums Christian Dior, Estée Lauder and Lancôme.

After studying for a beauty diploma at Granville College at 18 she became a Faberge consultant on the beauty counter in Debenhams on The Moor, broke sales records and was quickly promoted to area manager for Faberge. After being head-hunted to a senior role at Nina Ricci, she become UK Sales and Marketing Director of an international cosmetics company.

“People stereotype girls on make-up counters. But in my experience, the MDs of most big beauty brands are women who had worked on those counters and were promoted for their sales results and passion,” says Sharron, 55, who launched her own consultancy business in 1992, partnering and advising global luxury brands.

“I work with the boards of brands to release the potential in their people,” she explains.

Sharron, who coaches ‘mind makeovers’ to homeless women at the London charity Centrepoint in her spare time, and to thousands as a motivational speaker at conferences in the UK and abroad, has now harnessed the advice she gives into her first book, The Mind Makeover, recently serialised in The Mail On Sunday magazine.

“Makeovers fill our TV screens, magazines and newspapers. We are encouraged to makeover our appearance, our home and career. Yet no-one encourages us to makeover the most important asset we have: our mind,” she says.

“The book gives people the skills and confidence to make massive positive changes.”

Sharron credits her own entrepreneurial spirit to the influence of her Crosspool parents Joe and Margaret Lowe, who went out of their comfort zone to launch their own family business as manufacturing silversmiths, JN Lowe. “Dad made silver goblets and trays and had his own hallmark. Every day he talked to me about business. He told me: ‘You take risks, you work hard and if you’re falling, you fall forward.’ I tell the same thing to my clients.”

The Mind Makeover, £13.99, is published by Piatkus.