Name change is just the job

NEW ERA: Pictured (L to R) outside the ProAktive headquarters are chief executive, Jon Whiteley; director and financial planner,  Will Palmer; managing director (Sheffield) Andrew Morley and managing director (Doncaster) Ian Laycock.
NEW ERA: Pictured (L to R) outside the ProAktive headquarters are chief executive, Jon Whiteley; director and financial planner, Will Palmer; managing director (Sheffield) Andrew Morley and managing director (Doncaster) Ian Laycock.
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ONE of Yorkshire’s biggest insurance and risk management businesses has created 12 jobs and changed its name.

Doncaster-based Atkinson Smith, which has 72 staff and a £20m premium value turnover, has changed its name to ProAktive as part of a move which has seen it expand its services to become a broad based business consultancy.

The company, which also has an office in Shepcote Office Village, Sheffield, has recruited additional account executives and invested £500,000 in developing its own bespoke software, called ASsyst, to help market and manage its new services nationally.

Chief executive Jon Whiteley says: “Our change to ProAktive sees the end of the Atkinson Smith name after 34 years. The change is the culmination of six years of research and development work which is enabling us to offer a far broader range of business consultancy services and put us ahead of our competitors throughout the UK.

“In our new era as a business consultancy, we are now able to go into a broad spectrum of companies and offer solutions to a wide range of complex business issues they face as opposed to simply selling them policies or products in case difficulties arise. “It is all based on a very simple philosophy – we need to really understand our clients so that we can offer them advice which is completely aligned to their needs.”

Former Atkinson Smith subsidiaries, including TIB, DMS, ProAktive Risk Management and Atkinson Smith Financial Services have become part of ProAktive which now encompasses services including insurance, risk management, financial services, human resources, health and safety, employee benefits, document management and fleet management.