Medical firms target Latin America

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Hi-tech firms from Sheffield are targetting Latin America as a major export opportunity for medical products.

Sheffield Bioincubator-based innovative electronic devices developer Tomorrow Options and Chapeltown-based orthopaedic implant specialist JRI were part of a delegation attending Latin America’s largest medical trade fair HOSPITALAR.

Tomorrow Options is the company behind WalkinSense, a wireless monitor that gathers and processes data about lower limb movements as someone walks.

Its invention is used to measure patient mobility and pressure on the arch of the foot and is used by clinicians to monitor diabetic foot disorders which can cause foot ulcers and even result in lower limbs having to be amputated.

JRI Orthopaedics was displaying its unique and award-winning VAOIS shoulder replacement system, which is designed to reduce the chance of needing another replacement later in life and minimise tendon damage, enabling the patient to return to work sooner, whilst saving healthcare providers money.

The two Sheffield firms were part of a 12-strong delegation, exhibiting in the UK Pavilion run by Medilink Yorkshire and Humber, the Sheffield-based association for medical technology companies, hospitals and university researchers.

John Doddrell, Consul-general in Sao Paulo said: “Brazil is a priority for the UK in many areas, including healthcare.

“With the Brazilian healthcare market predicted to grow 35 per cent by 2015, British innovative technologies make the UK an excellent partner in order to meet the increasing demand for better and more cost-effective products in the market.”