Sheffield Steelers has revealed one of the more unlikely weapons in its armoury when it comes to attracting quality players from North America.
It’s Sheffield University Management School.
The ice hockey club says it has been able to recruit players who might not normally have thought of coming to Sheffield to further their professional hockey careers thanks to the management school.
“Many professional hockey players in Canada and the United States come from a University background and are already educated to a high standard,” said a club spokesman.
“In North America it is almost impossible to both further your career as a player and continue with an MBA Masters programme. By coming to the UK and to the Sheffield Steelers this is now possible.” Steelers players Steve Munn, Scott Basiuk and Randy Dagenais all successfully attained a Masters Degree whilst helping the Sheffield Steelers win two league titles and two play off championships.
Neil Clark completed his Masters programme whilst also helping the team to a league championship and in international competition.
Meanwhile, players John DeCaro and Matt Stephenson are completing their final year at the Management School and Drew Fata, Steven Goertzen and Jim Jorgensen have all started courses at the Management School this year.
The relationship between the Steelers and the Management School has also helped other students at the University who have used the club as a subject for projects as part of their own studies.
And it has led to North American player agencies hearing about opportunities to study at the Management School for the players they represent.
“The Steelers have incredible contacts and recruitment sources in the Colleges and Universities all over North America. Now the club has the partnership with the Management School the Steelers can emphasise the opportunity for their finest players and students to develop their hockey and education at the same time here in Sheffield,” the Steelers’ spokesman added.