He’s sold seven million books in 32 languages on everything from quitting smoking, becoming thin, gaining confidence and even mending a broken heart – and now it’s the turn of business.
Self-help superstar Paul Mckenna will be jetting in to open MADE The Entrepreneur Festival in Sheffield on Wednesday September 24, with a keynote speech based on his in-depth study of business leaders, including Richard Branson and retail billionaire Sir Philip Green.
The hypnotherapist, who swapped London for Los Angeles where he’s worked with everyone from rock stars to Hollywood movie legends to business tycoons, believes that achieving your dreams is all about thinking and acting in the right way – and he has devised a strategy to do just that.
The author of popular self-help titles including I Can Make You Confident and the best-selling self-help book in UK history, I Can Make You Thin, says he’ll be offering more than just a few tips to entrepreneurs.
He said: “I have the strategy of the super achievers.
“I don’t believe that success and happiness are things that just randomly happen to some people and not others. I believe they are created through certain ways of thinking and acting.
“I have had the opportunity to work with people who are super achievers and those who are in dire straits, and my focus at MADE will be to talk to people who are looking to launch their own business or who have already got a business up and running about how they can make the success they crave a self-fulfilling prophecy.
“Although there are clearly distinctions between super successful people as they work in different fields, it is striking that their overall strategy for success in business is more or less the same.
“Basically you get rewarded in business for adding perceived value. It’s about really focusing on who your customers are and what they want, and how you can offer them that something extra.”
Paul says super-successful people are also those who refuse to be defeated by knockbacks. And that doesn’t mean simply sitting back and waiting for the punches to come.
He said: “When I work with anyone starting a project, one of the first things I ask them is ‘What’s going to get in your way?’
“It might be that I want to write a book, but I can predict that some people will say they’ve read self-help books before and they don’t like them. By acknowledging the obstacle and preparing to be knocked back, I can find a way of dealing with it. I call it inoculation.
“Equally, sometimes you’ve got to take a punt. You can’t predict everything that is going to happen in life but you can get yourself into a place of resilience so you are better equipped to deal with whatever comes along.”