Longer opening hours could be introduced at Sheffield’s Moor Market if its extended Christmas opening is a success.
The market will be open on Sundays in the run-up to Christmas from November 23 – when its festive lights are switched on – and will also be open longer during the week from December 1.
A loyalty card scheme giving special offers to shoppers will also be launched on the day the Christmas lights are turned on.
The market will be open on Sunday, November 23, from 10.30am to 4.30pm, and the same again on December 7, 15 and 21.
And from December 1 to 23, the market will be open until 6pm during the week.
Donna Tuxford, a trader at the market, said: “We want to increase footfall. Obviously footfall hasn’t been what was expected.
“But again, going forward, we have got a number of different initiatives and actions that are going to try and help attract more footfall into the market.
“This is just for Christmas. I can’t speak for the other businesses, but if my sales increase because of increased opening hours, then I won’t want to go back.
“But this is where people need to come along and support the new opening hours and it’s something we can look at going forward.”
The loyalty card will give daily offers to shoppers in participating businesses.
Donna added: “The fantastic thing about our card is that the offers will change, sometimes on a daily basis.
“If you think about it, the stuff we sell on the market, tends to be fresh, and seasonal. So today new potatoes might be a really good price.
“We will have special loyalty card offers if you buy those items. Tomorrow it might be strawberries.
“We are also going to have a newsletter where we will be sending recipes, tutorials, videos, competitions.
“We want to make it interesting and informative, and just more like a lifestyle magazine.
“Hopefully this will be us giving something back to the customers that support us.”