Loan helps design firm keep leading position

AME group managing director Ian Jones, right, with David Ward, investment manager at Finance Yorkshire, which is lending the product developers �30,000.
AME group managing director Ian Jones, right, with David Ward, investment manager at Finance Yorkshire, which is lending the product developers �30,000.
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Inventors and designers who have developed products as diverse as hearing aids and hair straighteners, have got a £30,000 boost to help them continue their pioneering work.

Dinnington-based AME Design develops new products and creates high-specification prototypes for anyone ranging from a large company to an individual inventor.

Now it has received a £30,000 business loan from Finance Yorkshire to pay for new equipment that will allow the firm to keep ahead of the competition.

Finance Yorkshire’s David Ward, said: “The business has developed a top reputation by focusing on achieving the right balance between speed, quality, and cost which has allowed it to retain some high-profile blue chip clients.

“The loan will help AME Group to continue its work and complete the repairs to a five year-old laser, which will mean the team can work quicker, continue delivering great results and attracting big-name brands to the region.”

AME was established in 1996 by mechanical engineer Ian Jones, after he lost his job in the coal mining industry.

The company has worked with domestic goods innovator Dyson, toy maker Hornby and Jaguar

It has developed children’s toys, including Scalextric cars and Hornby trains, as well as medical equipment and electronic beauty products.

The firm also has close ties with leading consumer product company Proctor and Gamble and has worked on more than 100 of its brands, doing everything from designing the packaging for Pringles Crisps to developing the lid dispenser on Ariel detergent.

“We offer product design consultancy and a wide range of rapid prototyping techniques,” says founder Ian Jones.

“Our customers want prototypes to test parts of their design or to show them off and gauge interest. Many of the models have to be very high quality and like ‘The real McCoy’.

“We work in a niche industry and what makes us unique is the technology we have.

“The five specialist laser machines we run, which are worth between £100,000 and £250,000, can work in very fine detail but because they are also expensive to buy, many companies use our services as they couldn’t justify having this kind of equipment in-house.”

Mr Jones said he turned to Finance Yorkshire for assistance when one of AME’s lasers needed repairing and for working capital to help fund the company’s rebrand and new website.

Ian said: “This latest loan is a culmination of a long and good relationship. We have been very grateful to Finance Yorkshire who have been a great funding partner over the years when we have needed to buy or repair equipment.

“They have really taken the time to understand our business and are a pleasure to deal with.”