Key brands that create way forward

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Three key brands make up Planet X.

There’s Planet X itself, specialising in making full carbon road bikes and bikes aimed at grass roots competitors in time trials, triathlons and cyclocross.

On-One – – produces mountain bikes and is, in Brant Richards’ words, the ‘sand box’ where Planet X experiments.

Last, but not least, there’s Titus –

Titus is a highly regarded US producer of high-end mountain bikes with frames made from carbon fibre or titanium, which Planet X has turned around after acquiring the business when it hit financial problems.

Planet X’s success in developing a high quality, carbon fibre road bike for less than £1,000 was a key to securing sales after the introduction of the Government’s “Cycle to Work” scheme.

Although Planet X aims at the clubman’s level when it comes to sport, its bikes have been used in higher level competitions, too, by Irish Olympic triathlete Aileen Morrison and Xterra and IronMan 70.3 triathlon World Champion Julie Dibens, from England.

Its bikes have also been used by professionals competing in Italian Gran Fondo races – multi-day endurance races over mountain routes.

And, with the Grand Depart of the Tour de France due to take place in Yorkshire in 2014 likely to raise the profile of the sport further, the company is looking forward to a new spurt in sales.

Sales of On-One’s mountain bikes have been “remarkable” says Brant Richards, but that hasn’t stopped the company from experimenting with great success, creating its “Fat Bike,” equipped with wide tyres designed for snow or sand, which took riders to second and third place in a 150 km race in Lapland.